Fusion Peanut Butter Brand Identity

Fusion peanut butter is an unapologetically confident brand of flavoured peanut butter, offering unusual but delicious flavour combinations. It fills the space between natural peanut butters and every-day value brands while offering an rebellious attitude unlike any seen in existing peanut butter brands. Our tone of voice is bold and brash, with in-your-face product-centric visuals paired with streetwear inspired lifestyle imagery.

As one of the more experienced branding designers in the group, I took the lead in creating branding materials and campaign visuals to form a cohesive and unique brand identity. I personally created the brand’s logo and selected appropriate colour, type and layout solutions through repeated iteration and feedback sessions with the group, leading to successfully impactful visuals across touch points.