client
Santa Maria
project type
Branding, Social, Print
year
2025
role
Junior Graphic Designer at MeMo
Santa Maria Brand Identity Refresh
brief
Brand refresh for Neapolitan pizza chain Santa Maria. Printed collateral was required for the relaunch of their original Ealing restaurant, alongside a suite of playful, street-style templates for email marketing and Instagram. Assets were requested to be bold and gritty with a refined edge.
Solution
Santa Maria is a well-established chain, with 9 locations opening across London in the last 10 years. The restaurants’ decor is inspired by Neapolitan street art, and so my aim for these assets was to create retro-inspired, heavily-textured graphics, using a combination of unusual typefaces and textures to achieve the correct effect. Representing the chain accurately was especially crucial as all colour, texture and type decisions were left to my discretion, with no existing brand guidelines in place. The style needed to work equally well for both printed and digital assets, ensuring that the restaurant’s unique style and heritage was communicated across mediums.