client
The Third Monkey
project type
Social, Campaign, Motion
year
2025
role
Junior Graphic Designer at MeMo
The Third Monkey Launch Campaign
brief
The Third Monkey were a new opening gastropub in Farnham, Surrey, with an existing brand identity which needed to be reconfigured for social media to drive awareness and bookings before the restaurant's launch. Required assets included Instagram story templates, motion-based paid social ads, launch event invitations and a newsletter template for ongoing use.
Solution
In my role as Junior Graphic Designer, I led design work for this client, revamping the brand's visuals for social media and creating cross-channel static and motion graphics. I chose to limit their extensive colour palette to present a cohesive visual language across assets, and created variations of their existing logo for use at small sizes and on different coloured backgrounds. Typography was also refined, with the addition of an elegant serif to push visuals closer to the high-end offering. Highlight covers, an initial holding grid, and story templates were created for the restaurants Instagram account, followed by animated conversion-focused booking ads, aiming to turn social media following into reservations. Read MeMo's full report on the project below.